In June, there was a lot of talk about a possible algorithmic update from Google. Due to the speculation there was a spike on MozCast, a tool which tracks search result fluctuations.

Google rolled out the algorithm update and many believed that the Mozcast changes were either due to the Panda update (which was announced as pending) or possibly dues to HTTPS changes which Google made earlier regarding HTTPS as a ranking factor.

Google engineer, Gary Illyes, denied that is had to do with the HTTPS update in the following tweet.

Just because you never asked me before

Google engineer, Gary Illyes

In response to the reference to the Panda update, Gary Illyes made this statement.

“This is not a Panda update. As you know, we’re always making improvements to our search algorithms and the web is constantly evolving. We’re going to continue to work on improvements across the board.”

What we can glean from this is that it was a normal Google “core” search update, one which they won’t give any details about. The update mostly likely benefited news and magazine websites.

Regardless, many say that their SEO campaigns were highly affected by this update. We decided to do some research. We can get a broad view of the effects of the update on our campaigns because we monitor many websites with thousands of keywords.

What we found is that this update didn’t have an impact on our campaigns. We actually saw improvement on some of them. The Google update is a good example of the benefits that we are able to provide for our clients.

Here are some new techniques that can assist our clients:

  • Content Marketing
    • Articles, commenting, social sharing, etc.
  • On-site Blogging
    • “Fresh” content about relevant topics
  • Performance Analysis
    • Quarterly reports and campaign modification

If you know of a website that was affected by the update, we can help! We can provide the research, analysis, and updates needed to keep you on top.